Pharrell in my mind hat multicolor11/9/2022 In typical Daft Punk fashion the stunt was completely unannounced, so when the video first burst into life showing Pharrell fronting a fantasy band with Nile Rodgers on guitar and the robots on bass and drums, half the festival sprinted across the field thinking they were about to catch an impromptu live set. I was in California attending Coachella in the company of Daft Punk, who were at the festival to premiere the video for their omnipresent global hit ‘Get Lucky’ on the big screens. I FIRST spoke to Pharrell back in April 2013, at the start of his annus mirabilis. At 41, Pharrell Williams is having the year of his life. He’s on a run of singles which make him the envy of every other songwriter and producer on the planet – and he’s done it a full decade after he last dominated pop music. It isn’t hard to see how Pharrell’s unreserved faith in the power of music has made him the man he is in 2014. There are such incredible degrees of music, frequency-wise, that I believe science will prove that we’ll be able to use exact musical notes to cure certain things.” When people are feeling melancholy and down and they need something to relate to they can play a blues record and it can help purge them and get those feelings out. “In the Western world there are certain songs that come on and make people feel better. “The Tibetans have singing bowls that they tune chakras with,” he points out, referring to the Buddhist belief that upturned bells of different pitches can affect the body’s seven energy points. Replacing medicine with melodies might sound far-fetched, but as well as having three million-selling UK singles in the last year alone, Pharrell is also a scholar of world musical traditions. “I believe in maximising the therapeutic and holistic properties of music and what it can do for you.” “I believe in the medicinal property of music,” he tells us. On a flying visit to London the most successful and ubiquitous producer of his generation took the time to explain his philosophy to Loaded. You see, music isn’t a matter of life and death to him – it’s much more important than that. Pharrell Williams believes he’s tuned into how we’ll be curing diseases in the future.
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